Privacy policy

This Privacy Policy explains how BrightMer collects, uses, stores, and shares personal information when you visit https://brightmer.com/, place an order, contact us, request a return or exchange, use live chat, or otherwise interact with our Website.

BrightMer is operated by BRIGHTMER LTD, registration number 15378648.

We process personal information in accordance with applicable United Kingdom data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.

Personal Information We Collect

The personal information we collect depends on how you interact with our Website.

Information You Provide

You may provide us with information including:

  • Your name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Order and transaction information
  • Products purchased
  • Payment information required to complete a transaction
  • Account information if you create an account
  • Information included in emails, live chat messages, or other communications
  • Return, exchange, replacement, and refund information
  • Photographs or other information provided in connection with a damaged, defective, incomplete, or incorrect product

Information Collected Automatically

When you visit or use our Website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Products viewed
  • Referring website
  • Website activity
  • Date and time of access
  • Cookie and similar technology information

How We Use Personal Information

We may use personal information to:

  • Process and manage orders
  • Process payments
  • Arrange delivery
  • Provide order updates
  • Provide order tracking when available from the carrier
  • Respond to customer questions
  • Provide email, telephone, and live chat support
  • Process returns, exchanges, replacements, and refunds
  • Detect and prevent fraud, misuse, and security incidents
  • Maintain and improve our Website
  • Analyse Website performance and customer interactions
  • Send marketing communications where permitted
  • Comply with legal, regulatory, accounting, and tax obligations
  • Enforce our Website policies and Terms of Service

Lawful Bases for Processing

Depending on the circumstances, we may process personal information using the following lawful bases:

Contract

We process information when necessary to provide products and services, process an order, arrange delivery, provide customer support, or manage a return, exchange, replacement, or refund.

Legal Obligation

We may process and retain information when required to comply with applicable legal, regulatory, accounting, or tax obligations.

Legitimate Interests

We may process information for legitimate business purposes, including operating and improving our Website, preventing fraud, maintaining security, and responding to customer enquiries.

Consent

Where consent is required, we may ask for permission before using personal information for specific purposes, including certain marketing and cookie activities.

You may withdraw your consent at any time where processing is based on consent.

Payments

Payment information required to complete a purchase is processed through the payment services available at checkout.

Payment processors may collect and process information needed to authorise and complete a transaction.

Order Fulfilment and Delivery

We use customer information to process orders and arrange delivery to eligible addresses.

Information required to complete delivery may be shared with shipping carriers and other service providers involved in processing and delivering an order.

Returns, Exchanges, and Refunds

When you request a return, exchange, replacement, or refund, we may collect your order number, contact information, reason for the request, photographs, and other information needed to review and process the request.

This information may be shared with carriers, payment providers, or other service providers where necessary to complete the return, exchange, replacement, or refund.

Cookies and Similar Technologies

Our Website may use cookies and similar technologies to:

  • Keep the Website functioning
  • Remember customer preferences
  • Maintain shopping cart and checkout functions
  • Understand how customers use the Website
  • Measure Website performance
  • Support analytics and advertising activities
  • Detect and prevent fraud and security incidents

Where consent is required, you can accept or manage non-essential cookies through the cookie controls available on our Website.

You can also manage cookies through your browser settings. Disabling certain cookies may affect how some parts of the Website function.

Marketing Communications

Where permitted, we may use your email address or other contact information to send marketing communications.

You can unsubscribe using the link included in a marketing email or by contacting us at support@Brightmer.com.

Unsubscribing from marketing communications does not prevent us from sending order confirmations, delivery updates, return information, or other service-related messages.

How We Share Personal Information

We may share personal information with service providers that help us operate our Website and provide our services, including:

  • Website and ecommerce service providers
  • Payment processors
  • Shipping carriers
  • Order fulfilment service providers
  • Customer support providers
  • Analytics providers
  • Advertising and marketing providers
  • Fraud prevention and security providers
  • Professional advisers
  • Government, regulatory, legal, or law-enforcement authorities where required

Service providers receive only the information needed to perform their relevant services.

We may also disclose information where required to comply with a legal obligation, court order, regulatory request, or lawful request from an authority.

International Data Transfers

Some service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including processing orders, providing customer support, managing returns and refunds, preventing fraud, resolving disputes, and meeting legal, accounting, and regulatory obligations.

Retention periods may vary depending on the type of information and the reason it is being processed.

Data Security

We use reasonable administrative, technical, and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.

No method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Data Protection Rights

Depending on the circumstances, United Kingdom data protection law may provide you with rights including:

  • The right to be informed about how personal information is used
  • The right to request access to personal information
  • The right to request correction of inaccurate or incomplete information
  • The right to request deletion of personal information in certain circumstances
  • The right to request restriction of processing
  • The right to object to certain processing
  • The right to data portability in certain circumstances
  • The right to withdraw consent where processing is based on consent

These rights may be subject to legal conditions, restrictions, or exemptions.

To submit a privacy request, contact support@Brightmer.com.

We may need to verify your identity before completing a request.

Complaints

If you have concerns about how we handle personal information, please contact us first so we can review the issue.

You also have the right to raise a concern with the United Kingdom's data protection regulator, the Information Commissioner's Office (ICO).

Changes to This Privacy Policy

We may update this Privacy Policy when our practices, Website, services, or legal obligations change.

The latest version will be published on this page with the updated date displayed at the top.

Contact Us

If you have questions about this Privacy Policy or how personal information is handled, contact BrightMer:

Company: BRIGHTMER LTD
Registration Number: 15378648
Email: support@Brightmer.com
Phone: +1 (517) 292-5361
Support Hours: Monday–Saturday, 9:00 AM–6:00 PM (GMT)
Live Chat: Replies in approximately 5 minutes
Website: https://brightmer.com/